* Suicide Bears

Worst ads redux.

About a year and a half ago, I wrote about the worst advertisements ever. Going through my files today as I was planning for some upcoming marketing campaigns, I found some of those old bad ads. Internally, we had nicknames for all of the ads, good and bad. The one above we called “suicide bears.” If you can’t explain it to your 8-year-old daughter (“Daddy, why are those bears killing themselves?”), then you probably shouldn’t run it. We obviously did not run this ad.