Congratulations to Brian and the entire AppNexus team on this exit!
From the press release:
AT&T announced today that it has entered into a definitive agreement to acquire AppNexus. AppNexus will become a part of AT&T advertising & analytics, led by Brian Lesser, CEO….
“Innovation is core to the heritage of both AT&T and AppNexus, and we have an exciting opportunity to chart the future course of advertising together,” said Brian O’Kelley, CEO, AppNexus….
About AppNexus
AppNexus is a global internet technology company. We operate the world’s largest independent marketplace for digital advertising and powerful enterprise technology for buyers and sellers of digital ads. Our scaled, real-time decisioning platform enables publishers to maximize yield and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns….
About AT&T advertising & analytics
AT&T advertising & analytics is creating a new option for advertisers and publishers to find and reach specific audiences at scale in trusted, premium content environments. As a current leader in advanced TV advertising, we help advertisers deliver the right message, at the right time, on any device within a premium content environment. We are rooted in a tradition of responsible data usage. For more than 140 years, AT&T has used data to inform and improve the customer experience.
See also:
https://www.appnexus.com/company/pressroom/att-to-acquire-appnexus
http://about.att.com/story/att_to_acquire_appnexus.html
Clocktower, founded in 2001, represents startups. This is the 21st time that one of of Clocktower’s clients has been acquired by a public company.
