This Is Our “17 Seconds” Newsletter #123: 17 Seconds = Useful Info Quickly.
Generally, your company’s name, product name(s), logo, and tagline can be trademarked; and your company’s product can be patented, copyrighted, or both. Copyright protects against making exact copies, while patents provide broader protection, protecting against not only literal copying but also equivalent copying. Copyright registration is a matter of filling out the right forms and sending in the right fees, and all of the forms are online at the U.S. Copyright Office (http://www.copyright.gov/). As such, we have rarely done copyright work for our clients, not because we’re not good at it, but because we feel that it is money that is not well spent.
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