Category: How To

Long tail is long.

From 2007-2008, I cofounded (along with Eric McCoy) the Heels.com women’s shoe store. One of my initial jobs was getting the blog online and writing the initial content. Over five years later, many of the 99 blog posts that I wrote (see list below) are still generating traffic for Heels.com. In search engine optimization (SEO) language, this is called the long tail of ecommerce. The Heels.com store has also expanded from about 43 brands of shoes to about 144 brands of women shoes.

The lesson for law firms? Start writing relevant content now for your blog. Blog a little or blog a lot. But blog regularly. It will pay off in the long run.

Oh yeah, and disregard what the so-called “experts” say. On the Internet, there are no experts. There is only change, and change is constant. (FWIW, I have blogging for ten years.)

Related Posts (on erikjheels.com)

• My New Website/Blog: Local, Social, Mobile, Good Enough (12/20/2012)
  Don’t let perfect be the enemy of good.
• Erik J. Heels Announces Start-Up Heels.com Shoe Store (11/12/2007)
  With the name Heels, Erik Heels was destined to be either a podiatrist or a shoe salesman.
• Heels.com Finds New Home As Web 2.0 High Heel Shoe Store (06/20/2007)
  New website coming soon.
• Heels.com Domain Sale Update (04/21/2007)
  June auction still planned.
• Heels.com Domain To Be Sold By Erik Heels (04/01/2007)
  Lawyer to sell his heels – but not his soul – to pay for kids’ college.
• Weblogs vs. Websites (2/4/2003)
  Do weblogs generate more traffic than traditional websites? I republished my entire website with weblog software to find out.

99 Posts (on high.heels.com)

1. Designer Shoe Sale (4/22/2008)
   Great shoes, great prices, great service.
2. LinkedIn Thinks All Dot-Com People Work For Heels.com (4/18/2008)
   Great shoes, great prices, great service. World domination is lower on the list.
3. Goodbye Zappos, Hello Heels.com (4/18/2008)
   Strive for excellence, the PR will follow.
4. Zinc Shoes (03/10/2008)
   Zinc shoes at Heels.com.
5. Vince Camuto (03/10/2008)
   Vince Camuto shoes at Heels.com.
6. Unlisted Shoes (03/09/2008)
   Unlisted shoes at Heels.com.
7. Tribeca (03/09/2008)
   Tribeca shoes at Heels.com.
8. Steven by Steve Madden (03/08/2008)
   Steven by Steve Madden shoes at Heels.com.
9. Steve Madden (03/08/2008)
   Steve Madden shoes at Heels.com.
10. Pour La Victoire (03/07/2008)
    Pour La Victoire shoes at Heels.com.
11. Sam Edelman (03/07/2008)
    Sam Edelman shoes at Heels.com.
12. Report Signature (03/07/2008)
    Report Signature shoes at Heels.com.
13. Report Shoes (03/06/2008)
    Report shoes at Heels.com.
14. Poetic Licence (03/06/2008)
    Poetic Licence shoes at Heels.com.
15. oh…DEER! (03/05/2008)
    oh…DEER! shoes at Heels.com.
16. Not Rated (03/05/2008)
    Not Rated shoes at Heels.com.
17. Nine West (03/04/2008)
    Nine West shoes at Heels.com.
18. Nicole Shoes (03/04/2008)
    Nicole shoes at Heels.com.
19. Naughty Monkey (03/03/2008)
    Naughty Monkey shoes at Heels.com.
20. Natural Comfort (03/03/2008)
    Natural Comfort shoes at Heels.com.
21. N.Y.L.A. (03/02/2008)
    N.Y.L.A. shoes at Heels.com.
22. Modern Vintage (03/02/2008)
    Modern Vintage shoes at Heels.com.
23. Shoetube.tv, Heels.com, And A Free Shoes Facebook Contest (3/1/2008)
    Free shoes just in time for spring!
24. MINK Shoes (03/01/2008)
    MINK shoes at Heels.com.
25. MIA Shoes (03/01/2008)
    MIA shoes at Heels.com.
26. Me Too (2/29/2008)
    Me Too shoes at Heels.com.
27. Max Studio (2/29/2008)
    Max Studio shoes at Heels.com.
28. Marciano (2/28/2008)
    Marciano shoes at Heels.com.
29. Marc by Marc Jacobs (2/28/2008)
    Marc by Marc Jacobs shoes at Heels.com.
30. Madeline Shoes (2/27/2008)
    Madeline shoes at Heels.com.
31. Luichiny (2/27/2008)
    Luichiny shoes at Heels.com.
32. Laura Brandon (2/26/2008)
    Laura Brandon shoes at Heels.com.
33. L.A.M.B. (2/26/2008)
    L.A.M.B. shoes at Heels.com.
34. Kenneth Cole Reaction (2/25/2008)
    Kenneth Cole Reaction shoes at Heels.com.
35. Kenneth Cole NY (2/25/2008)
    Kenneth Cole NY shoes at Heels.com.
36. Jessica Simpson (2/24/2008)
    Jessica Simpson shoes at Heels.com.
37. Jessica Bennett (2/24/2008)
    Jessica Bennett shoes at Heels.com.
38. J. Renee (2/23/2008)
    J. Renee shoes at Heels.com.
39. Hollywould (2/23/2008)
    Hollywould shoes at Heels.com.
40. Hale Bob (2/22/2008)
    Hale Bob shoes at Heels.com.
41. Guess Shoes (2/22/2008)
    Guess shoes at Heels.com.
42. Exchange Shoes (2/21/2008)
    Exchange shoes at Heels.com.
43. Enzo Angiolini (2/21/2008)
    Enzo Angiolini shoes at Heels.com.
44. Due Farina (2/20/2008)
    Due Farina shoes at Heels.com.
45. Dollhouse Shoes (2/20/2008)
    Dollhouse shoes at Heels.com.
46. Betseyville (02/19/2008)
    Betseyville shoes at Heels.com.
47. Diego di Lucca (2/19/2008)
    Diego di Lucca shoes at Heels.com.
48. Diba (2/19/2008)
    Diba shoes at Heels.com.
49. Dereon (2/18/2008)
    Dereon shoes at Heels.com.
50. Cynthia Vincent (2/18/2008)
    Cynthia Vincent shoes at Heels.com.
51. Corso Como (1/31/2008)
    Corso Como shoes at Heels.com.
52. Claudia Ciuti (1/30/2008)
    Claudia Ciuti shoes at Heels.com.
53. Cindy Says (1/30/2008)
    Cindy Says shoes at Heels.com.
54. Cindy Says Couture (1/29/2008)
    Cindy Says Couture shoes at Heels.com.
55. Chinese Laundry (1/28/2008)
    Chinese Laundry shoes at Heels.com.
56. Charles David (1/27/2008)
    Charles David shoes at Heels.com.
57. Charles by Charles David (1/26/2008)
    Charles by Charles David shoes at Heels.com.
58. Carlos by Carlos (1/25/2008)
    Carlos by Carlos shoes at Heels.com.
59. Bronx (1/24/2008)
    Bronx shoes at Heels.com.
60. Boutique 9 (1/23/2008)
    Boutique 9 shoes at Heels.com.
61. FeedBurner + AskGraphics = Better Blog (01/22/2008)
    Content + presentation = experience. More blog changes afoot (pun intended) at High.Heels.com.
62. Betsey Johnson (1/22/2008)
    Betsey Johnson shoes at Heels.com.
63. BCBGirls (1/21/2008)
    BCBGirls Footwear at Heels.com.
64. BCBGMaxAzria (01/20/2008)
    BCBC Maz Azria shoes at Heels.com.
65. Apepazza (1/19/2008)
    Apepazza shoes at Heels.com.
66. A.B.S. Shoes (1/18/2008)
    A.B.S. Shoes by Allen Schwartz at Heels.com.
67. Shoe Brands (01/18/2008)
    Women’s shoe brand at Heels.com.
68. Transform Backless Shoes With Muleos Straps And Ties (1/17/2008)
    Muleos are fashion accessories for slides, mules, and backless bridal and evening shoes or sandals.
69. Shoes Make A Great Valentine’s Day Gift (1/16/2008)
    Guys, trust me on this one.
70. Heels.com Store Update (1/15/2008)
    New arrivals and on sale shoes even easier to find.
71. Heels.com Blog Overhaul (01/14/2008)
    Change is constant.
72. Heels.com Founders Tell Their Story (11/12/2007)
    Plus a discount coupon code!
73. Columbus Discovers Shoes (10/08/2007)
74. Why Do Women Wear High Heels? (09/11/2007)
    The answer may surprise you.
75. Putting Comfort Into High Heels (09/10/2007)
    From A Podiatrist And An MIT Rocket Scientist.
76. Heels and Bags Mashup (09/09/2007)
    Match game.
77. Decorations For Your Feet (09/08/2007)
    Party on!
78. Slingback (09/07/2007)
    A thousand words.
79. GameBoy Shoes (09/06/2007)
    Do not want!
80. How To Deal With Broken Heels (09/04/2007)
    Don’t ditch ’em, fix ’em!
81. Love Of Fashionable Footwear Brings People Together For Shoe Club (09/03/2007)
    Social networking for shoe lovers.
82. Girls Say Wearing Heels Makes Them Happiest (09/02/2007)
    Agreed. High heels = happy.
83. Stepping Out With My Baby (09/01/2007)
    Nice Flickr photos.
84. Red High Heels Video :: Kellie Pickler (08/31/2007)
    The original music video.
85. Red High Heels Video :: Kellie Pickler on The View (08/30/2007)
    Pick Pickler!
86. Metallic Silver Sandals (08/29/2007)
    Look, something shiny!
87. Video Teaches How To Walk In High Heels (08/28/2007)
    Because we were all newbies once.
88. Adjustable High Heels (08/27/2007)
    Shoes that convert from flats to high-heels.
89. Blogroll :: Shoeaholics Anonymous (08/23/2007)
    Your Shoe Addiction Secret is Safe with Us!
90. Blogroll :: Teenfashionista (08/22/2007)
    By a nineteen-year-old aspiring fashion writer who is determined to make it big in the fashion world.
91. Blogroll :: ShoeBUYTES (08/21/2007)
    The official fashion blog of Shoebuy.com.
92. Blogroll :: Chic Alert (08/20/2007)
    Designer Clothing, Shoes, Handbags, Jewelry.
93. Blogroll :: ShoeBlog (08/19/2007)
    The ShoeBlog is a site dedicated to women’s shoes.
94. Blogroll :: I Love Shoes, Shoes, and Shoes (08/18/2007)
    A personal space to rant and rave about shoe-mania.
95. Blogroll :: “The” Shoe Blog (08/17/2007)
    Because shoes don’t judge.
96. Blogroll :: Soles4Souls (08/16/2007)
    A nonprofit that provides shoes for the needy.
97. Blogroll :: Sole Satisfaction (08/15/2007)
    I can’t get no … sole satisfaction!
98. Blogroll :: Shoe Queen (08/14/2007)
    Hail to the queen, she’s the queen and so we hail her.
99. Stop Making Sense (08/13/2007)
    Gotta love that big suit.

---

Erik J. Heels is a trademark and patent lawyer, Boston Red Sox fan, MIT engineer, and musician. He blogs about technology, law, baseball, and rock ‘n’ roll at erikjheels.com.