This Is Our “17 Seconds” Newsletter #127: 17 Seconds = Useful Info Quickly.
It is very important that the listed owner of the trademark be the same as the entity that is or will be using the trademark. This is especially important for intent-to-use (ITU) applications because ITU applications cannot be assigned to a third party (in order to prevent people from speculating in trademarks). Use can be established by licensing the trademark to a third party licensee, but that gets unnecessarily complicated. Note that a doing-business-as (DBA) company (for one person, a sole proprietorship; for multiple people, a general partnership) can be formed by filing a business certificate with your local town or city hall. Fees for DBA certificates are usually nominal and certificates are typically good for multiple years.
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